Introduction to Business 101: Golf with THE Chuck: The Barrett Jackson Edition

Horsepower, Handshakes, and the Business of American Passion

June 25–27, 2026 • Columbus, Ohio

Some weekends are measured in birdies. Some are measured in bourbon. And then there are weekends measured in the thunder of horsepower and the gleam of chrome that tell stories of American grit and genius.

For thousands of enthusiasts who made their way to Columbus, Ohio, the weekend of June 25 through 27, 2026, was one of those rare occasions when passion takes the wheel. While golfers elsewhere chased pars and markets chased quarterly numbers, Barrett-Jackson hosted its inaugural collector car auction in the Midwest at the Ohio Expo Center & State Fairgrounds.

Three days of roaring engines, vintage muscle, modern supercars, vendor villages, and manufacturer experiences reminded everyone present that this country still knows how to build dreams that roll on four wheels.

In the grand American story, we the people who gather at events like Barrett-Jackson—the bidders, the owners, the enthusiasts, the restorers, and the storytellers are far more than spectators or simple buyers. We are caretakers.

Caretakers of rolling, horsepower-powered engineering masterpieces and living legacies. Every vehicle that crossed the auction block carries within its fenders and frame the accumulated history, sweat, vision, and craftsmanship of countless individuals: the designers who first sketched its lines, the engineers who solved impossible problems, the skilled hands that welded, painted, and tuned it into being, and the previous guardians who loved it enough to keep its story alive.

When the gavel falls and a new owner takes the keys, what changes hands is not merely metal and machinery. It is a sacred trust the responsibility to curate, preserve, and one day pass forward a tangible piece of our shared American heritage.

These are not disposable commodities. They are rolling testaments to human ingenuity and the enduring belief that excellence deserves to endure.

THE Chuck could not help but smile as he navigated the grounds, Deployment Freedom Cigar in hand and a proper pour of MB Roland Dark Fired Kentucky Bourbon nearby. Some weekends simply call for celebration, and watching America choose to honor craftsmanship rather than scroll past it on a screen certainly qualified.

Barrett-Jackson did more than sell cars in Columbus. It assembled entrepreneurs, mechanics, investors, dreamers, families, veterans, gearheads, and business leaders under one roof in a living demonstration of free enterprise fueled by genuine passion.

That is not just an auction.

That is the American spirit firing on all cylinders.

Thursday, June 25 – Opportunity Pulls onto the Block

Thursday marked the official opening of this historic first Midwest event. Hundreds of collector vehicles rolled across the block while crowds filled the venue to experience everything from barn-find treasures to pristine supercars.

THE Chuck has long observed that successful people do not merely attend events they attend opportunities.

Every collector car on that block represented someone’s vision, someone’s patient investment, and someone’s deliberate choice to preserve history instead of allowing it to rust quietly in a forgotten garage.

Golf teaches patience and the wisdom of playing the ball where it lies. Collector cars teach a deeper appreciation for the hands that came before us. Business, at its best, requires both.

Markets, after all, are built on passion. People rarely spend serious money on something they do not love. The smartest entrepreneurs locate the precise intersection where passion and lasting value meet—and Barrett-Jackson has spent decades perfecting that formula.

Besides, as THE Chuck noted with a grin, some people see old cars while entrepreneurs see rolling balance sheets with great paint jobs. Nobody ever hugged a spreadsheet after buying it.

Friday, June 26 – Relationships Drive the Market

By Friday, the conversations had grown as intense as the bidding. Deals were struck, friendships were forged, and future partnerships were likely born over spirited debates about Hemi engines, split-window Corvettes, and the eternal question of whether Ford or Chevrolet truly owns American muscle.

Every golfer understands that the nineteenth hole is often where the real business gets done. Car auctions operate on much the same principle. Sometimes the greatest value is not the car you drive home—it is the person standing beside you who shares your reverence for these machines.

THE Chuck has closed enough deals in his time to know one unchanging truth: people do business with people they genuinely enjoy being around not with PowerPoint decks or polished proposals alone.

Relationships always appreciate faster than inventory.

Cars may rise or fall in market value. Trust, once earned, compounds across decades.

Networking sounds a whole lot better when it smells like race fuel instead of stale coffee. And yes, arguing over whose truck pulls harder still counts as networking when it happens over the hood of a classic.

Saturday, June 27 – Record Sales and American Excellence

Saturday delivered the kind of day enthusiasts dream about.

The auction achieved an impressive $38.1 million in total sales, with every one of the 550 collector vehicles finding a new home. The headline transaction was a remarkable 2015 Porsche 918 Spyder, which crossed the block for $2.695 million.

A custom 2022 Ford Bronco, created in collaboration with Cincinnati Bengals quarterback Joe Burrow, raised $90,000 for charity, contributing to a weekend total of $240,000 given back through Barrett-Jackson’s longstanding tradition of supporting worthy causes.

That, as THE Chuck likes to say, is putting your money where your horsepower is.

Some observers saw only million-dollar cars.

What THE Chuck saw was confidence.

Nobody commits that kind of capital because they fear tomorrow. Strong markets reward optimism. Successful investors recognize quality. Collectors understand scarcity. And business leaders who thrive know how to honor both.

Great assets tell stories and the finest stories are those we are privileged to continue writing.

When you become the caretaker of one of these rolling engineering masterpieces, you accept responsibility for its next chapter. You join the long line of people who have poured effort, skill, and love into its existence. You pledge, in your own way, to curate its history so that future generations might one day feel the same awe when they hear it fire to life or see sunlight dance across its curves.

Unlike a golf score, these collector cars keep appreciating when cared for properly.

The Deployment Freedom Moment

This weekend, the Deployment Freedom Cigar tasted especially sweet not because of the bourbon that accompanied it, but because of everything Barrett-Jackson represented during those three unforgettable days.

American craftsmanship.

Free enterprise.

Charitable giving.

Entrepreneurship.

Healthy competition.

Living history.

And above all, community.

It was genuinely refreshing to spend a weekend among people who gathered not to complain about success, but to admire excellence in its purest mechanical form.

You do not need to own a million-dollar collector car to understand what these machines embody: hard work, discipline, pride, and the quiet determination to build something that lasts.

Those are the same qualities that built this nation.

Final Thoughts from THE Chuck

In the end, the inaugural Barrett-Jackson Columbus auction delivered another full semester of Introduction to Business 101.

Opportunity.

Relationships.

Investment.

And perhaps most importantly, stewardship—the recognition that we are all temporary caretakers of something larger than ourselves, whether that is a family business, a personal reputation, a classic car, or the legacy we hope to leave the next generation.

Excellence still matters.

Barrett-Jackson did not simply bring collector cars to the Midwest. It reminded everyone present that American passion still carries plenty of horsepower in the tank.

Now, if you’ll excuse THE Chuck, there is a tee time waiting.

And if someone happens to park a Shelby Mustang beside the first fairway, don’t expect him to keep his eye on the golf ball for very long.

Until the next high octane edition, keep your swing smooth, your investments appreciating, and never underestimate what can happen when passion meets opportunity–preferably with eight cylinders rumbling and a great Deployment Cigar and a good MB Roland bourbon in hand.

THE Chuck

Weekend Events and Business Parallels

Day Key Event Business Parallel Chuck’s Humor Quote
Thursday, June 25 Barrett-Jackson opens its first Midwest auction Opportunity attracts opportunity “Some people see old cars. Entrepreneurs see rolling balance sheets with great paint jobs.”
Friday, June 26 Enthusiasts, collectors and investors gather Relationships create wealth “Networking sounds a whole lot better when it smells like race fuel instead of stale coffee.”
Saturday, June 27 Record $38.1 million in sales, charity fundraising and a $2.695 million Porsche 918 Spyder Quality, confidence and long-term value “Unlike my golf score, those collector cars keep appreciating.”

 

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