Here’s why companies are willing to blow up their brands and watch their profits plunge
Over the past few months, we’ve watched in amazement as major corporations like Disney, Anheuser-Busch, and Target have hopped on the LGBTQ train and alienated their traditional client bases as a result. Regardless of the often swift and brutal backlash they know will follow, others – think The North Face, Nike, and Kohl’s – are …