As would be expected, the whole of the professional media have been reacting to the significant layoffs at The Washington Post. I do not normally read Frank Luntz, but, lazing in bed this frosty morning, and scrolling through Twitter — I still refuse to call it 𝕏 — I clicked on the linked article from the BBC. It was not particularly different from dozens of others, until I got to the very last paragraph:
The Post’s financial woes and falling subscriber base stand in contrast to The New York Times, which reported on Wednesday that it added about 450,000 digital-only subscribers in the last quarter of 2025.
Thud!
Clearly, the Times had been doing something right, while the Post has been doing things wrong.
We have previously reported on how owner Jeff Bezos’ decision that The Washington Post not make any endorsement for President in 2024 cost the newspaper hundreds of thousand of subscriptions.
Since the newspaper started making presidential candidate endorsements in the 1970s, every time they have made one, it was an endorsement of the Democratic candidate. That includes Walter Mondale in 1984, who went on to lose every state except Minnesota, Bill Clinton in 1992 and 1996, Al Gore in 2000, John Kerry in 2004, and so on and so on. In 2016, while the Post listed her many failures, the editors expressed enthusiasm for the odious Hillary Clinton. The newspaper endorsed the semi-comatose Joe Biden in 2020; if conservative bloggers could see that Mr Biden was in serious decline even before the election, surely the reporters who covered him could see it up close, but they all kept it quiet. And while owner Jeff Bezos spiked it, there was an apparently already written endorsement of the inept Kamala Harris Emhoff in 2024.
The Post’s subscribers simply expected an endorsement of Mrs Emhoff, and 250,000+ cancelled subscriptions later, everyone knew it.
Another 75,000 digital subscriptions were cancelled following an announced change to the opinion section to a more libertarian leaning.
To me, this says more about the subscribers the newspaper lost than it does about the Post. Over 325,000 now former subscribers wanted to read pablum that matched their political beliefs than the actual news. Mr Bezos apparently believed that the newspaper could stem its losses by becoming more appealing to normal people, but it has apparently not worked.
So, what has the Times been doing right? Part of it stems from their tremendous reputation as the newspaper of record for the United States. And part stems from the fact that while the newspaper editorially supports liberals, the news sections are mostly balanced.
While I regret that the Post lost so many subscribers, I take some schadenfreude satisfaction that the 325,000+ former subscribers were gnashing their teeth and screaming in apoplexy on the morning of Wednesday, November 6, 2024.
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