I want to thank CBS and other news outlets for giving me an excuse to write about Sydney Sweeney. Citing sports influencers—whatever that means—and a few women athletes, the media created a controversy over an advertisement for an online sports betting operation, Novig. She’s nekkid in the ads, hiding her naughty bits behind footballs. Tennis balls are too small.
This ad campaign could make her the next Michael Jordan or failing that, at least a William Shatner. I’ll explain later.
The online sports betting industry is dominated by big name casinos. To break through, a new company needs a different plan. Novig’s gimmick is that it does not take a cut of the action. Bet $100, win $100 instead of bet $110, win $100. The house’s cut of the action is called vigorish, hence the name No Vig(orish).
Its tagline is Just Sports.
But to get people talking about Novig, Jacob Fortinsky, its founder and chief executive, wanted to sign Sweeney on. Why not? A year ago, she resuscitated the American Eagle brand of jeans and other apparel by appearing sexily in ads and saying “great jeans.”
Last summer, the feminist fascists (out respect for Rush Limbaugh, I will not use his word, Femi-Nazi) portrayed her as Eva Braun for implying she had great genes. Sweeney smiled and collected her fee—rumored to be $9 million—while American Eagle added 700,000 new customers and Sweeney’s signature jeans sold out within a week. Its stock price more than doubled, adding $400 million to its market cap.
With the Novig ad campaign, the same sisterhood of scolds is complaining that she sexualized women’s sports. Some went on ESPN to denounce her.
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Nancy Mace tweeted, “The Left complained about Sydney Sweeney wearing pants and now they’re complaining about her not wearing pants. Pick a side!”
Today’s feminists are pretty rotten and soulless.
They have ruled that it if OK to call the holdout juror the N word.
Sweeney has to be loving the controversy over her ads because there is no such thing as bad publicity—unless you are a holdout juror. She learned a lot from her American Eagle ads.
This time, instead of a fee, Miss Sweeney sought equity—a piece of the action from Novig. Fittingly, she is betting on herself to peddle punting (British for betting) to punters (British for bettors).
Taking stock instead of cash is how William Shatner became a multi-millionaire.
In the 1990s, Priceline.com needed a promoter. It couldn’t pay Shatner his usual fee for an ad, so it offered him stock instead. He took the deal and walked away with tens of millions of dollars when he cashed in.
Not bad for a fellow who lived in a pickup truck with a hard-shell camper on the back for a time after the original Star Trek series folded. Type-cast as Captain Kirk, he had to leave Hollywood to do summer stock.
Ryan Reynolds took equity in Mint Mobile instead of a fee for ads. When T-Mobile bought Mint Mobile’s parent for $1.35 billion, Reynolds walked away with $300 million in cash and T-Mobile stock.
But the Mother of All Endorsement Deals is Deloris Jordan. Literally. Michael Jordan’s mom insisted that Nike give him a royalty on every Air Jordan pair of shoes sold.
NBA Soundbites Beitrag reported, “Nike projected $3 million in Air Jordan sales for year one. They hit $126 million. In the first six weeks, they sold 1.5 million pairs. Today, Jordan Brand generates around $7 billion a year, and MJ personally collects roughly 5% of every item sold—earning him over $350 million last year alone.”
As for Miss Sweeney, she is an athlete. She spent her teen years in the gym and on the athletic field. She played soccer and softball, and was on the snow slalom ski team. She started taekwondo at 5 and moved on to kickboxing, grappling, jiu-jitsu, and MMA.
This made her perfect to play boxer Christy Martin in a biopic. Martin sparred with her to prepare for filming.
Sweeney also is a car guy who restored a 1969 Bronco and a 1965 Mustang, documented in full on her TikTok channel, Syd’s Garage. Is the world ready for a Jay Leno biopic?
But most importantly, Sweeney is savvy. On April 26, Money Italy reported, “Her estimated net worth is approximately $40 million, a figure that has quadrupled in the last 24 months thanks to a move to top-tier salaries and increasingly onerous advertising contracts.
“Through her company Fifty-Fifty Films, Sweeney not only receives a steady salary for her appearances but also earns a share of the film’s profits.
“In addition to film, the actress is also very focused on her real estate portfolio. She lives primarily in Los Angeles but has diversified her investments across the U.S.”
Hey Sweeney, there’s a house down the street for sale. Hint, hint.
She’s come a long way in a short time from going topless in a TV show for $25,000 an episode to becoming a multi-millionairess who uses her physique—her sexuality—to set herself up to be super rich by promoting a sports betting parlor.
Or she could wind up with nada from this campaign.
She’s 29. She should marry and have a few kids like Kate Upton did. (OK, she was 25 when she married Justin Verlander.) Benny Johnson says children are true wealth. He is right.
But money pays for braces—and footballs to hide those naughty bits.
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This article first appeared on Don Surber’s Substack. Reprinted here with permission.
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