Progressive Activism In My World

Today, I am going to talk about something near and dear to my heart.  Something all of the colonels and military men on this website are not qualified to write on, but I am.  What could that possibly be?

Hallmark movies.

Why am I qualified and they are not?  I have probably seen one thousand more Hallmark movies than all of the military writers on this site combined (or more!).  In fact, you could say I’m an expert.

And why should you keep reading?

Because Hallmark, for many long years, was one of the final holdouts to progressive activism.  For many years, even up until 2019, Hallmark was committed to following its formula: boy meets girl, boy loses girl, boy wins girl back.  It’s a winning formula.  Something that little ladies like me can sit down and relax to.  Something that allows for commercials targeted to laundry detergent buyers to prosper.  It was a match made in heaven – household product makers and the women of the house.  Alas, that beautiful relationship is stained.

Beginning in 2020, Hallmark began to introduce homosexual couples into their films.  Previously, they had dabbled in homosexual characters that were arguably not homosexual – a male friend a little on the feminine side – but they did not have any clear homosexual couples.  I discovered the new policy in an unfortunate way.

I was watching “Wedding Every Weekend” with my kids.  Somehow, I missed the small hints earlier in the movie (a wedding invitation with two female names, two women at a fitting) and suddenly, in front of my kids, two women were kissing each other as they got married!  My kids were shocked (yes, I’ve managed to shelter them from seeing anything like that, although they have heard about homosexual marriage) and I was furious.  How could Hallmark betray my values?

This film was released in late summer of 2020.  We were in the middle of BLM raging across the country, burning it down and watching ridiculous COVID regulations strangle our economy.  I was drowning my sorrows in Hallmark – then, my “safe space” was destroyed.

The new policy was embraced when Bill Abbott left the company.  He was the CEO of Hallmark from 2009 – 2020.  He initiated “Countdown to Christmas,” “When Calls the Heart” and the “Movies and Mysteries” channel.  Basically, everything awesome about Hallmark.  After the lesbian commercial debacle, in 2020, Bill Abbott stepped down and Hallmark started a nose dive into making movies that their core audience doesn’t like.  Alienating their loyal viewers is not a great strategy for one of the highest ranked cable channels but it endears them to people who don’t watch their channel – so there’s that.

Interestingly, former Hallmark CEO, Bill Abbott, graduated from the College of the Holy Cross in 1984 and other than Hallmark, his other film industry experience was working for the Fox Family Channel.  His entire career has been working on family films and family-friendly romances and he might be an actual Catholic (as opposed to Joe Biden’s type of Catholicism).  Whether Bill Abbott stepped down after the pro-lesbian commercial was re-aired in opposition to their Conservative/Christian viewers or whether he was fired, has not been established.  However, most seem to assume that he didn’t support the inclusion of homosexuality in Hallmark movies.

I personally do not know Mr. Abbott and cannot speak for him but I can speak for myself.  I want him back as the CEO of Hallmark.  I want wholesome movies I can watch with my children or by myself and forget our cultural troubles for a little while.  Similar to sports for many, why must Hallmark be politicized?  Let’s go back to life pre-2020 – who’s with me?

For Hallmark junkies like myself, there are several options.  Continue watching Hallmark movies that do not include homosexual couples to show the difference in viewers between regular Hallmark movies and these new “woke” ones.  Stop watching all Hallmark movies and start eating a LOT of chocolate (thereby increasing the obesity epidemic which we will lay squarely on Hallmark’s shoulders!).  Or support those who do make wholesome films – independent Conservative/Christian filmmakers, especially Pure Flix’s streaming channel which is a distribution channel for many such filmmakers.  Or, possibly, a mixture of all three!

I will not judge anyone for which of these options they choose.  But being firm to not support Hallmark movies with homosexual couples in them is, to me, the bare minimum of what we can do to stand against this progressive push to fundamentally change our culture to represent something I cannot even recognize as mine

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