How to Sell Ice to Eskimos (and Wars to Americans)

As an ORSA math geek, I was the Army’s personal calculator monkey. My job? Crunch the ROI on our advertising campaigns. Translation: I figured out if dropping $62+ million a year on slapping Army logos onto NASCAR stock cars was actually convincing anyone to trade their Budweiser for a Beretta.

Army XM7 – If It Ain’t Broke, The Army Will Fix It Anyway

Why the New .277 Fury May Be the Greatest Logistical Disaster Since the MRE Omelet The U.S. Army is rolling out its first major service rifle redesign since 1965—yes, you read that right. The M16/M4 platform has been around longer than disco, and just like disco, it still works surprisingly well if you know how …

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Mac Daddy: The General Who Never Cut the Apron Strings

Helicopter moms? Bulldozer moms? Please. Douglas MacArthur had the original stealth bomber mom. While most West Point cadets sweated through inspections and hazing with nothing but their wits, MacArthur had his mother, Mary “Pinky” Hardy, living full-time at the Thayer Hotel, overlooking the Academy grounds.

Cadet in the Red Sash

“R-Day” is the day that each new class reports to become cadets. Kids come from all 50 states and certain allied countries to begin the crucible of Beast Barracks. Looking back, it is not all that much of a crucible compared to life, but it is enough to be transformative to 18-year old kids who have not yet lived life, or to 21-year old prior service sergeants who only think they have lived life up to that point.